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iPhone & Facebook

Social media including iPhones, Facebook, Twitter, Android Phones and Blackberry’s have revolutionised marketing communications.

Independent research shows that the financial performance of the brands most engaged in social media marketing saw revenues, gross margin and net profit grow significantly more than those brands who didn’t. There is a clear correlation and connection between social media engagement and achieving KPIs.

With more than 100 Million devices running the iPhone operating systems (iPhones and iPod Touches), the iPhone is one of the most successful product launches of recent times. As of April 2009, there had been more than 1 billion downloads of applications onto the iPhone allowing companies, brands and individuals the opportunity to reach and interact with this audience.

Companies and brands who are using iPhone applications to promote their products and services include the New York Times, USA Today, Audi, Mercedes, Kraft Foods, Best Buy, Zippo, Coca-Cola, Carling Breweries and many others. A remarkable range of applications is available, from games to news readers. SDC can offer a full range of application development and mobile consultancy strategies - from campaign conception to application development. Customers who download these applications are opting in to receive marketing messages, making applications a far more valuable way of engaging with customers than traditional digital marketing.

Businesses should also be aware of future developments in the mobile sphere including the expected growth of Android powered smartphones. Our expertise in this area will enable us to conceive of and deliver a bespoke, high quality application for customers in a wide range of areas.

Facebook

Facebook has become the 3rrd most visited website in the world after Google and Yahoo and is a true success story of the Web 2.0 era.

• More than 200 million active users
• More than 100 million users log on to Facebook at least once each day
• The fastest growing demographic is those 35 years old and older
• Average user has 120 friends on the site
• More than 5 billion minutes are spent on Facebook each day (worldwide)
• More than 30 million users update their statuses at least once each day
• More than 8 million users become fans of Pages each day
• More than 900 million photos uploaded to the site each month
• More than 10 million videos uploaded each month
• More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
• More than 35 million active user groups exist on the site
• About 70% of Facebook users are outside the United States
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 52,000 applications currently available in the Facebook Application Directory
• More than 100 applications have more than one million monthly active users

The website offers companies, brands, organisations, sporting bodies and individuals a number of different marketing channels through targeted advertising, fan pages and groups. The development of applications to promote brands and engage with consumers in a similar way to the iPhone is a massive opportunity we are ideally placed to help our clients exploit.